Identify The Ideal Target Audience With These 5 Tips

By , May 30, 2017 5:30 pm

299

Having a hard time identifying the best target audience for your small business? Use these five tips to pick your best prospects.

Target Audience, Prospects, Marketing Plan, Marketing, Targeting

Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone ?and very often their product or service CAN help a variety of people.

It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell us if we want to grow our business big, we need to appeal to more people.

In reality the opposite is true. When we narrow our focus to a particular group of people we become an expert in solving their particular problems. We get to know them very well and we can develop additional products and services to fill their needs.

So how do you decide who to market to?

Following are 5 tips:

1) Think about the type of people who can MOST benefit from what you have to offer.

2) Think about who you would most enjoy helping, or working with.

3. Think about the type of people who will be easiest to reach, AND who will be most receptive to what you are selling. These will be people who KNOW they have THE problem you can solve and are LOOKING for a solution.

4) Know that just because you select a particular group of people to focus your marketing on, does NOT mean you can’t help others who may come to you. It only means you’re going to focus your proactive marketing efforts on the target group you select.

5) Lastly, don’t over-think it. Listen to your gut, pick a group you feel you can really help and proceed with the development of your marketing plan. Marketing is a fluid process. The important thing is to start. You can always refine your audience and your plan later as you learn more.

(C) 2005 Debbie LaChusa

Create Blogging Time – It’s Essential

By , May 28, 2017 5:30 pm

761

What’s the perfect job? How about a job where you are your own boss, you set your own hours, work right from home, never have to deal with unreasonable deadlines and get to do something you love doing? Sound good? Well that’s the job description of a blogger. That, however, is the not the whole story! There are very, very few bloggers who have nothing else to do but work on their blog and even fewer who have a blog that provides a decent source of income so blogging is, for m…

What’s the perfect job? How about a job where you are your own boss, you set your own hours, work right from home, never have to deal with unreasonable deadlines and get to do something you love doing? Sound good? Well that’s the job description of a blogger. That, however, is the not the whole story! There are very, very few bloggers who have nothing else to do but work on their blog and even fewer who have a blog that provides a decent source of income so blogging is, for most, a second or even a third “job.?
There are two basic types of bloggers, the casual blogger and the serious blogger.

The casual blogger may have a basically well balanced life and a blog that is primarily a hobby. The casual blogger will start writing a post, work at it for awhile and then stop to get some other things done until he or she feels like writing again. If a finished post doesn’t get many comments, that’s OK; the post expressed just what the casual blogger wanted to say and its out there if anyone is interested.

The serious blogger’s situation is quite different from the casual blogger’s. The serious blogger has a blog that he or she considers to be a job — a job that may be competing with other important elements of life such as a primary job, a family, a social life and adequate rest. The serious blogger is committed (almost to the point of an obsession) to maintaining his or her blog and feels it is an essential element of daily life. The serious blogger feels dejected if any post sits on the blog for twenty-four hours or so without generating a comment or if the blog’s “hit counter?does not register a certain number of visitors every day. That kind of commitment to blogging may take a big hunk of time out of the day and can easily create some serious conflicts between blogging and the rest of life — to avoid this, the serious blogger needs to be organized and efficient.

Time management for the serious blogger! Anyone who feels that the day is too short needs to understand and implement the basic principle of time management: setting priorities. Some things are obviously more important than other things but some important things may be left undone unless you are controlling your schedule and not having random events control you. You need to set priorities and live by them.

Make a priority list! To begin setting priorities, make a list of everything you need to get done — everything including things you’ve committed to doing, things you want to do, things you know you should do and things that you really don’t want to do but are on your mind. Be honest and put everything on the list — take a couple hours or more to put it together if you need that much time, it will be time well spent because you are about to get organized.

Important: You will be using and modifying this list every day so create the list using some program that will allow you to move list items around, add items, remove items and save the list. Just notepad or your word processing program will do nicely but there are other more specialized programs available — they may even be free, check out: Tucows at tucows. com.

Categorize! Now carefully consider each item on the list and put each one into one of the following five categories.

Must get it done today
Must get it done this week
Nice to do and might be beneficial
Nice to do but not really necessary
Unnecessary

Now you have a decent priority list. Start every day with this list and every time you become aware of a new task add it in a proper place to the proper category. As the “must do?items are accomplished and moved off the list, some of the nice-to-do items may be moved up, but only if their priorities can honestly be changed.

Too many must-do things! If the list of items in the two “Must get it done . . . ?categories is overwhelming, reconsider each item’s importance and re-prioritize if you can, if not select the items that you really don’t have to do yourself, things like fix-it projects, business phone calls, business letters, editing and proofreading jobs, etc. — some of these things may be able to be done just as well by someone else. Find a friend, family member, co-worker or a freelancer to do it for you.

Your Greatest Marketing Assets

By , May 27, 2017 6:30 am

291

Do you know what your greatest marketing assets are? Here’s a hint: It’s got nothing to do with a killer logo or a great web site. Two of the greatest marketing assets you posses can make all the difference in your results.

small business marketing, marketing tips, marketing ideas, marketing strategy

You might not think that you are a marketing and sales person, but if you own or work in a small business think again. When you’re in business for yourself – whether you like it or not, feel like you’re good at it or not – you are a marketing and sales person.

I tell my marketing clients and those that attend my various marketing presentations all the time that the two greatest assets you posses are your Attitude and Belief. When these are positive and show through your marketing and sales efforts, your results will increase dramatically.

Attitude: Be enthusiastic and passionate about your value proposition to the marketplace. You know that what you offer can make a difference and have an impact on your clients. When it comes to your own marketing, if you feel good about yourself and you have self-confidence because you are doing everything for the benefit of your clients, you’ll become more attractive to prospective clients.

Belief: You don’t have to have a degree in marketing to get great marketing results. But you do have to believe in yourself and your actions. I call it a self-fulfilling prophecy. If you believe that can’t do something, you’re right – you won’t do it. On the other hand, if you believe that you can learn what it takes to get better marketing results you will.

If you’re persistent in pursuing your business and your small business marketing with a positive attitude and belief that you can, sooner or later you’ll find what works for you. You’ll discover the marketing strategies and tactics that allow you to begin attracting attention and bringing in new clients consistently! I know because it’s happening for me.

Bitacle: Blog Search Archive

By , May 23, 2017 7:21 pm

292

Bitacle has born for be a new service for the blogosphere.

bitacle,rss,feeds,blog search

Bitacle has born for be a new service for the blogosphere. Between his multiple characteristics it allows you to:

Syndicate and read blogs or any RSS/XML source
Other blog aggregator but thanks to the AJAX technology more easy to use. Allows you to add a blog or any RSS/XML source and categorize it fast and easily.

Consult the historical archive file of a blog

Bitacle not only syndicate: also files and store all the posts of every blog. For it, the users who add a blog to the reader will have always a copy of every entry, being able to consult in any moment any entry. In addition, this way author of the blog won’t see increased his bandwidth.

Articles always will remain in the Bitacle file which will store all the content of all blogs of the world.

Do a specific search in a blog or a channel
Bitacle, thanks to his technology, it allows to make a search in blog or a group of them previously user defined. For example, if you have 7 different sources within the folder “gadgets?will be able to look for the word “Nokia?in all of them simultaneously.

Personalize the design and the contents of your homepage

You can change the design and the organization of the contents without the necessity to know programming: only with your mouse you will be able to change the place, the colour, the font sources and the disposition of the contents by a very easy and intuitive way.

Search for text, images, audio and video
Bitacle not only is able to locate text, also it can find audio through RSS (podcasting), images and syndicated videos that allow the user to locate multimedia content of diverse sources.

6 Easy Ways To Blog Better…

By , May 23, 2017 5:52 pm

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Blogging can be an extremely interesting hobby to have. A blog, which has been defined as an online journal, is a place where someone can post exactly what’s on their mind. While some bloggers could care less if their posts are read, others actively try to gain more readers. Some advertisers are offering money for blogs that get high traffic amounts, so learning to blog better can be an important task. If you are interesting in learning more about better blogging, check out t…

Blogging can be an extremely interesting hobby to have. A blog, which has been defined as an online journal, is a place where someone can post exactly what’s on their mind. While some bloggers could care less if their posts are read, others actively try to gain more readers. Some advertisers are offering money for blogs that get high traffic amounts, so learning to blog better can be an important task. If you are interesting in learning more about better blogging, check out these six helpful tips.

Use a Casual Tone

The most interesting blogs are not written using formal grammar rules. Frankly, the formal tone can be a little boring and web surfers don’t want to read through a bunch of “hoity-toity?text. If you want your blog to be popular and a success overall, consider writing in a more casual tone. Think of the writing as being a conversation you are having with a friend. Write exactly the way you would talk, not the way you are supposed to talk. Using slang and other words that may not be considered “proper?is a great way for your blog to reach a wide variety of viewers. Using humor and other personality characteristics in your writing will make people want to keep coming back to read your newest entries.

Don’t Overdo It

Keeping your blog short will help you retain any interested viewers. People don’t want to spend massive amounts of time reading text on the web. If they wanted to read a novel, they would do just that. Try to stick to your point and keep it nice and short. A blog that is more than 500 or 700 words is just too much. If you need to carry on with the topic, consider creating another post that finishes your point. Although this is basically creating one long blog, the break in the text will be welcoming and readers will be less likely to get bored.

Never Advertise Improperly

Too often people use blogs as a space to advertise their services or their products. This can be a cheap way to get your work out there. It is noted however that blog readers can get annoyed quickly at advertisements on blogs. If you must advertise on your blog, consider doing so in a more subtle manner. Write a short post about your product and put a link to your website. Don’t take up your entire blog space with the advertisement. Although it may seem like a great idea, you will essentially be scaring people away from your blog altogether.

Check Your Spelling

Although the tone of your blog should be kept casual, you should still edit your work. There is a way to be casual, without being sloppy. You should always check your spelling before you submit your post. If your posts are sloppy and full of misspelled words, people will think that you are not educated and probably won’t take anything you say seriously. Some blogging software comes will a spell check features, while some doesn’t. If your blogging software does not come with any spell check feature, simply create your post in a word processing software and use the spell check there. Then cut and paste your edited work into the blogging software text area. This will allow you to post without spelling errors, which is highly recommended.

Be Versatile

If you want to reach the largest amount of people, you do not need to advertise endlessly. You simply must be versatile with your post topics. Those blogs that cover only one type of thing may be popular with one specific targeted group of people. That is fine, if it is what you want. If you want to reach everyone however, you need to post on everything. Consider posting on current affairs, music, books, and other hot issues. This will draw people in. When you post about popular things in the news, it will draw people to your site when they do a search on the web.

Post Often

People who become fans of your blog will likely be looking for a new post every few days. Some will only look once a week. If you want to keep your blog fresh and interesting, you should post often. Posting often is something that takes very little time, because your entries should stay short and sweet. It is a way however to keep things new and exciting for your biggest fans. They will be waiting for your new posts and will continue logging on as long as you provide them with new information.

AdSense Hints & Advice Revised

By , May 20, 2017 8:34 am

353

Basic techniques to help improve your AdSense earnings

AdSense, Google AdSense, Keywords, Phrases

Most people have tried and failed to make money at AdSense, however they found it is not quite as easy as people made out. A lot of people fail to get anywhere near the Click Thru Rate they need or the keywords they have chosen are generating poor earnings. Here are a few tips on hopefully helping you improve and hopefully make some decent money.

Hint #1 Try and make use of all the ads available, obviously you don’t want to make your website look like one long advert but if you have enough content you can place your adverts around the page and it will look ok.

Hint #2: Make your Ads look like the page.
Everyone surfing the web is expecting adverts on pages, in fact they will be shocked if there aren’t any. Google AdSense lets you change the colours of your adverts the common consensus amongst the experts is to make the ads blend with your website as much as possible. But others think it is better to make them stand out. So try different combinations and see which works best for your site.

Hint #3: Make sure your page has the correct ads.
A lot of sites are not targeted enough so AdSense puts a wide range of different adverts on the page. Do some research into keywords and try and make each page concentrate on a keyword or phrase. If your page is content rich and has ample keywords the adverts will mirror the page content and you are more likely to get clicks from your visitors. At the end of the day they have come across your site looking for those keywords the odds are good they will leave looking for the same keywords.

Hint #4 Make your site presentable
It is pointless having a content rich site with great keywords if it looks like a child made it. If you are no good at web design try a freelancer they do jobs very cheap now. Try not to have popups we all hate them so why try and subject your potential customers to them.

Make AdSense work for you.

Blogging – Why It Works So Well For SEO

By , May 18, 2017 7:35 pm

512

Blogging is one of the most efficient ways to increase your website rankings on search sites like Google and Yahoo. Blogging refers to posting your website links to blog sites in order to increase your website rankings. Blogging work best for the SEO as it is the one of the most effective tools to make your website popular amongst the people. If your website is more famous it will generate more revenues as more and more people will visit your site.

You can follow these sim…

blogging, seo, search engine optimization, blogs, blogsolution, blogger generator

Blogging is one of the most efficient ways to increase your website rankings on search sites like Google and Yahoo. Blogging refers to posting your website links to blog sites in order to increase your website rankings. Blogging work best for the SEO as it is the one of the most effective tools to make your website popular amongst the people. If your website is more famous it will generate more revenues as more and more people will visit your site.

You can follow these simple rules for SEO and your blog will definitely rank much higher in search engines. You should use your primary keyword most often in your blogs. The URL that you post on the blogs should contain a primary keyword to optimize your website. You can also use the main keyword in sub domains to get better results. In case your website is about automotive parts then you can use the keywords “Automotive Parts?in your website. Also it is necessary to use your main keyword in the title of your posts and the titles of your web pages. Also use the main keywords and key phrases in your H1 and H2 headers to make them more searchable.

Next you can use your secondary keywords in the body of your post in the blog. The more times the keywords are found in the webpage or post, the better are the chances of the search engines will be able to pick up the keywords. However it should not look like spam. You should refrain from posting the same keywords again and again in the same post as then Google will ban your site for some time and your rankings will fall drastically.

You should also use your primary and secondary as much as possible in the anchor texts for linking the text to other blog sites or other blog posts. Also make every effort to make your site easier for search engine to track. Also it is very much necessary to make your navigation bar of the whole website on every page of the website. All your previous posts should be linked to all pages so that they can be easily searchable by search engines.

You should also create back links to your website on as many blogs as possible. This is because it will help a lot in getting the rank of your website higher in the search engine pages. The more links you have created the higher will be the rank of your website on search engines. You can get back links to your website is to submit your blog and RSS feeds to as many blog search engines and blog directories as possible. Exchange your links with other blogs and network with as many people as possible on the blogs. If you find any interesting information on a blog then don’t forget to link it. The track back will become a link to your blog after some time. In the end to optimize search engine results for your website you should update your blog frequently.

Creating Power Phrases is as Easy as 1, 2, 3!

By , May 16, 2017 9:41 pm

281

It’s difficult to reach your buisness goals if you don’t have the right materials and/or the information to help your buisness reach the success it’s capable of. This article explains the power of phrases, and the easy ways to generate them.

marketing, power phrases, advertising

Simple phrases can carry an impacting wallop! The key…keep it simple, yet powerful. Power phrases work because they effect the emotions of the reader. They allow the reader to FEEL the benefits that your product or service offers them.

Let’s face it, we make emotional decisions about our purchases and then look for the logic to back it up. Hey, even the logic makes us FEEL like we’ve made the right choice! Yes, we’ll use logic to justify our purchases, but the real motivator is the emotional impact the purchase evokes.

The Secrets to Creating Power Phrases
1. You want to become a pro at creating phrases that spur the customer’s desire for your product or service? Write a list of all the benefits your product or service has to offer. Simply combine one or more benefits with high intensity action words and you’re ready to go!

Here are some examples to get you started:

” Quick! Easy! And Rock Bottom Prices!

” Work You’ll Love, More Money in Your Pocket, and More Time to Spend It!

2. High Impact words like: quick, easy, low-cost, enjoy, love, and help are key to creating statements that create dramatic word pictures in your customer’s mind.

3. Many of the most powerful power phrases are made up of 3 words or groups of words in a series. These 3 word grouping produce a dramatic effect that emblazons itself into the mind of the reader. Some examples that might work for you are:

” “Save time. Save money. Get rapid results!”

” “Fast! Easy! Dirt Cheap!”

” “Sit back, relax, enjoy!”

” “Power, Performance, Endurance!”

Hey, it doesn’t take a genius to create phrases that jump off the page, and demand action from the reader!

Blog Farm Pro Review

By , May 13, 2017 7:50 pm

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Blogs have become a very respectable way to make some money online. Discover the website which allows you to create an almost unlimited number of blogs to be used as your own personal web promotion engine. Combined with some common posting tools, this site will let you build your own massive media empire.

blog,blogs,blog farm,blog farm pro,make money blogging,blog for profit

Before we begin I will warn you that Blog Farm Pro is not for the feint of heart. You will need to be a fairly experienced web user to realise the full potential of this set of tools. In particular you will need to be familiar with the Web Host Manager/Cpanel software. Having said that, there are very useful screen capture videos detailing every major process so if you can learn, you can use BFP.

On to the review … rarely does a piece of software come along which gets my juices flowing like this fantastic offering from a couple of guys who’ve managed to create what is possibly the most powerful set of tools you could find online to help you profit from blogging.

In case you haven’t heard, blogging is all the rage. There are even recognized blog awards putting this modern age phenomenon firmly on the map as something which allows almost anyone the chance to express their opinion and strike up a dialogue with those of a like mind. Very simply, a blog is an online diary with the option of allowing the readers to comment on the entries posted by the blog owner. A blog is a great ‘community builder’.

Partly because of the social aspects involved, search engines absolutely love blogs and using them as a way to make money with programs like Google Adsense can be very profitable. Using the free blog software known as WordPress it is very easy to set yourself up with a blog, begin posting content and hopefully begin profiting from clicks on your Adsense.

Once you begin down this route you soon begin to realize that three or four blogs are simply not enough if you want to make good money with contextual advertising programs such as Adsense. This is where it comes down to numbers pure and simple. To make real money using this method you need to dramatically scale up the number of blogs you own.

An initial target would be seven hundred to one thousand WordPress blogs. With this in mind, once you see how long it takes to setup one blog (even though the install process is very simple) you will realize that it could take you a very long time to set up enough blogs to begin making good money. When we are talking these kinds of numbers the system is referred to as a blog farm. Using blog farms there are some very tidy incomes being earned online but it does take work.

For this reason, I was very excited when my friend introduced me to Blog Farm Pro. For a minimal investment you gain access to an exclusive membership site providing you with a comprehensive set of tools which enables you to build anywhere from ten to as many as three hundred blogs or more in one day. I haven’t tried to calculate the amount of time this site has saved me but I know we are talking days not hours.

Here’s a quick rundown of the main tools available to the Blog Farm Pro user.

Blog farm tools

* Blog Farm Creator
* Blog Farm Subdomain Creator
* Spider/Poster 1&2
* Pinger

Site building tools

* Domain Hosting Creator
* Subdomain Creator
* Content Manipulator
* Web Site Builder

Control tools

* Simple Cron Editor
* Advanced Cron Editor

Misc tools

* Article Regenerator – Single
* Quick Blog Creator
* Quick Database Creator
* Quick Cron Creator
* Quick Pinger
* List Shuffler

Everything has been specifically designed to run on Cpanel servers. If you are using any other kind of server software then Blog Farm Pro will be no good to you.

The blog farm tools are the core of the system. Here you can create multiple pre configured WordPress installations using randomly selected themes with custom plugins all of your choosing. Blogs can be created on top level domains or sub domains.

Blog Farm Pro sequentially works through your list of blogs to be created. It actually logs into your web host manager, creates the domain (or sub domain), database and WordPress installation all in one go … awesome! Once your blogs are created you can give the spider a list of web sites whereupon it will go off and spider those sites posting the content (with a link back) to your specified selection of blogs at a schedule determined by you. Doesn’t get much better than that.

The site building tools are also very useful. Here you can create multiple Cpanel domain hosting accounts and any number of sub domains. These tools dramatically increase the speed at which you can create your hosting accounts. If you have ever tried to sit down and create a thousand sub domains you will appreciate how useful these tools actually are.

With the content manipulator, site builder and FTP upload facility, Blog Farm Pro brings weblog/site-building on a massive scale easily within the reach of every web marketer.

The control tools allow you to set your schedules for spider posting and here you can also select the ping schedule. The pinger allows you to specify any number of blogs and ping them from a regularly updated rotating proxy IP list at a schedule you determine (phew!). Again, the seasoned Adsense blogger will absolutely love this feature.

The miscellaneous tools provide you with an article regenerator, single blog, database and cron creators a quick pinger and a list shuffler which are all very handy items to have in your toolbox. The owners of Blog Farm Pro are very responsive and you will always get an answer to any questions you may have on the forums.

I have used Blog Farm Pro enough to know that this is something I really cannot do without. If you want to build massive blog farms in a very short space of time then Blog Farm Pro is definitely worthy of further investigation. The amount of time this package saves you is enough to give you that competitive edge which you need to succeed in the Adsense blogging game.

Just imagine … you could easily build a thousand blogs in a week – hell you could build three thousand! Now if each one of those blogs only earns you one dollar per month then you would be making one thousand to three thousand dollars a month. Now we’re talking!

The idea behind Blog Farm Pro was actually not to create monetised blogs but to use your blog farms as a means of getting your money sites indexed in the engines. The theory goes: build your blog farms, build your sites, post your sites to your blog farms and watch the indexing happen. This works too and whichever way you decide to use BFP I’m sure you’ll quickly come to realise that here’s a set of tools you really need … like, yesterday!

Network Marketing Can Make You Money

By , May 13, 2017 10:32 am

260

When it comes to starting a home business, few people think about getting involved in a network marketing home business. But, that needn’t be the case any longer. A network marketing home business is an ideal way to use your business experience and expertise, and start a successful marketing business venture from the comfort of your own home.

Home Business

When it comes to starting a home business, few people think about getting involved in a network marketing home business. But, that needn’t be the case any longer. A network marketing home business is an ideal way to use your business experience and expertise, and start a successful marketing business venture from the comfort of your own home.

Network marketing home businesses are also known as MLM businesses, or multilevel marketing businesses. There are numerous recognizable brand names that fall in the genre of network marketing businesses. The most popular brands are Mary Kay cosmetics, Tupperware and Amway.

Getting involved in a network marketing home business usually involves a small upfront fee for products and supplies, and the success of the business is then up to you, the salesperson. You earn commission on the sales you make, and you have the potential to make as much as you want. Often in a network marketing home business, the key to success is in the business name: networking. Networking is the act of meeting and greeting people and telling them what your business is all about. It is absolutely crucial, in a successful network marketing home business to get off the couch, get off into the neighborhood and network with as many people as you possibly can. Good networking is the most important aspect in starting your business off on the right foot.

Network marketing home businesses require relatively little startup capital, and can be a great way to make money, meet new people and refine your sales and marketing skills.

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