Blogs Are Your Internet Marketing Secret Weapon

By , February 15, 2018 12:33 pm

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These days, blogs are among the most important secret weapons that internet marketers can employ. They are a terrific way to have opinions stated in an un-moderated and public place, where ideas and insights can be shared among everyone who wishes to read them.

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Copyright 2006 Mark Nenadic

These days, blogs are among the most important secret weapons that internet marketers can employ. They are a terrific way to have opinions stated in an un-moderated and public place, where ideas and insights can be shared among everyone who wishes to read them.

For internet marketing, blogging builds credibility for the website through the many opinions and ideas that are shared there. The company, and its bloggers, become recognized by their readers as a resource for useful information. Therefore, people will not only visit once, but will return again and again to find out what else is new.

Blogging itself is an extremely inexpensive, quick, and simple way to reach out to thousands of website visitors. It draws people who are in your direct target market, making relationship building a much more natural process once that visitor takes their use of your website one step further and makes a purchase of whatever product or service you are selling ?and have been covering in your blog.

Blogs make you an expert in your field. That’s right, with the right researching and writing skills (or with a skilled writer and researcher in your employ) then you can become an expert in your field as far as your website blog is concerned. To be an expert, all you need to do is keep up with the latest in your industry within your blog posts, and maintain it regularly.

To make sure that you’re headed in the right direction with your blog, check up on other website blogs in your industry to see what they have posted. Naturally, this doesn’t mean that you should be posting the same things as your competition. In fact, that is among the worst things that you can do. Certainly, you’re allowed to share an opinion now and then, but your blog will need to stand out if it is to be taken seriously. If you are simply reiterating what others are already saying, then you will be seen as old news, and will be overlooked in favor of the original thinkers.

To start your own blog on your website, you need to have the right tools in place. Blogger and Blogware are only examples of the many different options that are available to you.

When you post on your blog, make sure that you’re doing it because you have something to say, and not because it’s time to post. Your blog posts need to be interesting if you are to keep a steady readership. If you’re not interested in what you’re writing then the odds are that your visitors won’t be interested in what they’re reading.

To keep up the interest, don’t take yourself too seriously. Of course you are allowed to write about serious and important topics in your industry and about your products, but you can also include some trivia and humorous commentaries that directly or indirectly relate to your blog topic and will amuse your readers. This is perfectly acceptable in blog posting and is, in fact, encouraged. It allows the readers to feel that they have made a real “contact?with you, and that you take a real joy in what you do.

Blogs aren’t just good for creating regular visitors to your website, but they are also quite beneficial for bringing in new visitors as well. You’ll find that when you are writing about any given topic in your industry, you are using the words and terms that apply to your topic. As these words become more frequently used throughout your website, for example, within your recent and archived blog posts, search engine spiders will pick up on their use and may increase your ranking for those keywords.

To sum up, here is what you need to benefit from your blog:

?The right blogging tools
?The motivation and commitment to contribute regularly
?Something relevant to say!
?Some skill in writing ?if you don’t, hire someone who does
?Some knowledge in your industry ?if you don’t, hire someone who can research this information
?Some perspective, not just vague ramblings

If you have these, you’re all set to start taking advantage of what blogging can contribute to your internet marketing strategy.

Blogging On Free Hosts Not A Good Idea

By , February 10, 2018 1:15 pm

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This article is about blogging and why you should never blog on a free host like blogger.com or wordpress.com I am writing this to alert people out there who are building blogs on free blog hosts like blogger.com and wordpress.com

Installing wordpress is free and gives you full control over your blog. There are other platforms like moveable type to choose from as well. Take a look around and find the platform you like or that best fits your blogging style. I’ve learned an …

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This article is about blogging and why you should never blog on a free host like blogger.com or wordpress.com I am writing this to alert people out there who are building blogs on free blog hosts like blogger.com and wordpress.com

Installing wordpress is free and gives you full control over your blog. There are other platforms like moveable type to choose from as well. Take a look around and find the platform you like or that best fits your blogging style. I’ve learned an expensive lesson and now will only build blogs on my own domain names.

The reason?

Lets start with blogger.com

They have a new out of control spam bot. Search the blogger help forums and you will find the horror stories. Legitimate blogs are being deleted, people are getting locked out of their blog until reviewed, and assumed to be a spammer because either the bot flagged the blog or someone clicked the little flag button at the top of all blogger blogs.

That and the fact that they have constant problems with the publishing getting stuck at 0%, slow load times, etc. it makes blogging through blogger.com a buggy experience at best and your content or reason for blogging is up to someone else’s interpretation of what is or is not legitimate.

I understand getting rid of splogs and spammers, but in blogger.com’s case the cure is worse than the disease. They were not always that way. I’ve been on blogger a long time and the service used to be good.

As far as wordpress.com, they are just as bad. If the blog links to a website and looks as if it might be promoting people to go to that website they will suspend your account without warning and lock you out of all the content.

I’m not sure what they think blogs are for, but they seem to think they have a noble purpose in life and that they alone decide what is a “genuine blog” or not.

A “genuine blog” is one that is controlled by the individual who writes to it, not one that must adhere to someone else’s idea of what their blog should look like and what it should say.

If you blog on freehosts just be aware your content and your blog is in the hands of others who will decide for the world whether or not your blog should be seen by others.

I recommend all bloggers get their own domain names and install their own blogs. You probably have learned that using a freehost for your company’s website is bad for business so why put your company’s blog on a freehost?

The same goes for individuals. Blogs allow you to express yourself the way you want to express yourself. That is the beauty of blogging. Are you willing to sacrifice your individuality to conform to what blogger.com or wordpress.com thinks is a “genuine?way to express yourself?

Many times the person deciding your fate is someone who has never had any authority over other people and who think that now they have Godlike powers to decide the fate of content written by others. These are people who likely produce no content of value themselves and think they know what is best for the rest of the world.

Get your own domain name and install a blogging platform that fits your needs. It’s the best advice you will ever get about blogging. You only own the blog if it is on your own domain name. Everything else is just providing content for someone else.

Blog Mania

By , February 5, 2018 2:28 pm

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Do your friends and coworkers turn to you for fashion advice? Are you a bonafide guru when it comes to the hottest designers and trends? Or, maybe you’re a would-be political pundit-the next Walter Cronkite? You could simply have a riveting way of capturing the world around you. Whatever your talent, rant or position, you can share your inner most thoughts in a place called the “blogosphere?all you need is an Internet connection.

To the uninitiated, a blog is a personal …

blog, blog tutorial, blogging, blogger, internet writing, information media

Do your friends and coworkers turn to you for fashion advice? Are you a bonafide guru when it comes to the hottest designers and trends? Or, maybe you’re a would-be political pundit-the next Walter Cronkite? You could simply have a riveting way of capturing the world around you. Whatever your talent, rant or position, you can share your inner most thoughts in a place called the “blogosphere?all you need is an Internet connection.

To the uninitiated, a blog is a personal website that is updated frequently by the author and typically consists of commentary and favorite links, as well as photos, or anything else really. There are essentially two rules to blogging: 1.) update your site at least every 48 hours and 2.) make the content somewhat compelling. It seems like everyone has a blog nowadays; even William Shatner and Mariah Carey have one. I mean, everyone’s story is unique, right? And since you don’t need to know HTML, FTP or graphic design to create and maintain a weblog, it’s pretty much fair game for all. Blog hosting sites, such as Radio Userland ( http://radio.userland.com ), Blogstream ( www.blogstream.com ), squarespace ( www.squarespace.com ) and Blogger.com, provide software for easy updating of your blog-just download and you’re ready to start blogging.

Since there are literally hundreds of thousands of blogs, with millions of words blasted into cyberspace every minute, inevitably there are bad blogs. But not all blogs are filled with relentless rants and whining that was meant to be witty. Blogs are a great way to connect with like-minded-or not so like-minded-people, exchange tips and ideas, and promote services, products, projects and events. If you’re an artist or budding fashion designer, you can gain exposure for your work through an artist blog or fashion blog. Some bloggers even have “fans?and sell merchandise like t-shirts and bumper stickers imprinted with their blog site. Many companies also have jumped on the blog bandwagon to promote themselves and offer useful information to their customers. Some of the best blogs are from regular people living ordinary lives.

If you don’t have the time or the motivation to start your own, you don’t have to miss out on blog-o-mania. Many people enjoy reading other people’s blogs to engage in political discourse or learn about subjects they are interested in and to keep informed about what’s going on in a particular city. Food blogs are very popular. Find out-or share-cooking tips and recipes. Get in a good laugh or catch up on celebrity gossip with humor blogs and celebrity gossip blogs, or blogs hosted by celebrities themselves.

So, if you have an idea for a blog, don’t be shy. There’s bound to be an existing category for your blog-and if there’s not, you can create your own. That’s the beauty of blogging; there are infinite possibilities and millions of people who can access your site

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