Category: Internet Marketing Tips

Business Blogs to help your rankings

By , April 25, 2018 10:43 pm

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For the past several months now, there has been a new development used more and more by businesses and companies of all sizes: Business Blogs. First, for those of you who may be wondering what “blogs?actually are, they are an abbreviation for “web logs? First popularized by journalists, tech geeks and by teenagers, “blogs?are now increasingly in use by the business community and Fortune 500 companies.

For the past several months now, there has been a new development used more and more by businesses and companies of all sizes: Business Blogs. First, for those of you who may be wondering what “blogs?actually are, they are an abbreviation for “web logs? First popularized by journalists, tech geeks and by teenagers, “blogs?are now increasingly in use by the business community and Fortune 500 companies.

If you have new ideas or a new product your company would like to promote, business blogs are a good, inexpensive vehicle. And there are many other advantages to using blogs too: major search directories and Search Engines such as Yahoo, Google Alta-Vista and most of the others crave on fresh and new information that is frequently updated, sometimes many times a day. Business Blogs consist of many links, written with fresh content that is propagated everywhere on the web.

The more Search Engines like Google find daily and updated content, the more often their search spiders will visit that business blog, resulting in high Search Engine rankings for a good part of your business blog-powered data. If you still have your doubts on business blogs and are wondering if they are just a passing fad, for your information, in February of 2003, Google bought Blogger, itself a blogging software pioneer. Google publicly said they don’t even know how they are going to use the company, but they will certainly have some use for it… (!) (Quoted in the New York Times).

If you are still asking yourself why should your business start a business blog (b-blog), here are a few answers to ponder about:

1. If you have timely information to share with your customers
2. If you’re unhappy with the results and ROI from email marketing
3. You would like your web site to have top-ranking positions in Google
4. Many observers think that blogging will last for a long time

Here is a list you might want to read of the many business benefits of starting a good and serious business blog:

Higher search rankings on Google with no paid-submission
Other Search Engines will most likely position you higher too
Pay-per-click (PPC) is great but free marketing has infinite ROI
Create visibility with information by sharing with your customers
Fresh information appears on Google in only a few days, not weeks
Other business bloggers will point prospects towards you for free

Now all of this is great and can help companies a lot in their Search Engine rankings. But Business Blogs should not be viewed as the single winning “solution?that will “do the magic? Business blogs should be viewed as an added, parallel solution to increase communications and ideas to your prospects and customers, while at the same time helping your web site in the Search Engines.

To be real successful, a business first needs to have its web site properly optimized by a professional Search Engine optimization firm, one that knows Search Engines and truly understands your specific business needs. After a serious optimization campaign and the ensuing positive results that can be analyzed in detail and carefully measured, business blogs should be considered as an added way to help increase Search Engine rankings in the major Search Engines, while at the same time more effectively communicating new ideas, products or services to the business community, your clients, prospects, suppliers, business associates, etc.

Be prepared to see a lot more developments in this area. Already the Internet is seeing a new wave of business blogging software and related applications claiming to propel your web site to the top of the search results. Be careful before choosing any such software. While some can be of help, as with anything that is new and “revolutionary? careful analysis, due diligence and product evaluation is necessary before deciding on one final choice. We will continue to monitor this development closely and will keep you posted on our findings through this web site.

Note: Slated for January 31st, 2004, Rank for $ales will have a Business Blog solution ready for it’s clients. Interested parties please enquire here. In the mean time, you are encouraged to visit www.escalate.ca for more information on blogging news and business blog technology. If you would like to see an example of a personal blog website (with a touch of humour) that is already online, then you can visit www.bloggers.ca

Blogging The Newest Marketing Tool

By , April 20, 2018 11:16 pm

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Do you know what a blog is? It is a journal, which is made available in the web. Blogs are updated regularly and the process of updating the blog is known as blogging.

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Do you know what a blog is? It is a journal, which is made available in the web. Blogs are updated regularly and the process of updating the blog is known as blogging.

Another term for the person doing and updating the blog is the blogger. These blogs are typically updated regularly and daily with the use of software, which allows people who have background, or not.

To this day, blogging has come a long way in keeping up journals and other purposes. Not only does it help in personal use but also applied now in expanding Internet business and increasing promotion of the web sites.

Blogging is a sure way to enhance the visibility of the products and services.

If you want to apply blogging, there are some tips that you need to consider in order to improve your online business.

?Offering advice and guiding your visitors on some tips and other opportunities related to your business. This objective will increase the awareness of you and your business.

This will make you an authority of the customers and visitors who might want to check out your services through publications.

?You need to encourage your readers to write comments and suggestions. Their comments and feedback will be helpful because at least you know that someone is paying attention to your services and visiting your website.

?Take their feedback as a means to improve your overall design, layout, the content and the whole business marketing.

?You need to at least post regularly in your bog. If you have many postings in the past, you can keep it in an Archive so that people can still retrieve it in for future reference. In this way, you can also keep track of all your business plans and get some important information.

?Others can reprint the articles that you have written and posted to the different websites. However, they need to ask for your permission with the condition to post them with your resource box with all the URLs that go with the articles. This will give you more links to your site and will give more exposure to your site.

?In adding and updating bogs, you need to add good content. Always make it fresh and up-to-date. In this way, search engines will include your site in their directory listings. If your bog is listed in the different search engines, you will start increasing traffic to your site without paying for it.

?Your blog contains links to your site and links to other site. You can exchange links to other website and this will help in improving your ranking on search engines. You can add affiliate links through banners in the advertisements. You can also include this in your blog in order to earn extra income.

You have the authority to update your blogs and there is no limit with what you want to do. You can write about your own views, expertise, ideas, opinion, pictures and other important information or message that you want to write about.

Blogging is a way to be heard despite the increasing competency in Internet Marketing. Make sure that you make your blogs interesting and readable.

Blogging is a great way to broadcast important information such as news and current events. It does not only focus on increasing web traffic or gaining promotion.

Blogging is a good way to learn about all the important facts with just about anything under the sun. If you missed the reports and updates on the T.V, you can easily get information from blogs updated frequently. Therefore, you will not have to worry about missing your favorite late night show.

Blogging has helped many industries in the easiest way. The good thing about it is that you do not actually need experience to create your own blog. It is as easy as clicking buttons and you can work your way out on your own.

What you need to keep up is a good content that is friendly and interesting so that your readers will frequently visit your blog site and keep it as a part of their daily habit.

Blog Entrepreneur: Blogging Is the Perfect Internet Business

By , April 16, 2018 12:10 am

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Want become an Internet entrepreneur with no cash investment? You can. This article discusses five business models for your new blogging business. All have the potential to earn you a six-figure income.

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Copyright 2006 Angela Booth

If someone were to tell you that you could create a global business, completely for free, with nothing more than the tools you already have, and the investment of your time, you’d question their sanity.

Nevertheless, it’s true. If blogging appeals to you, you can create a viable Internet business within a few months: for free.

Blogging is a new development in online businesses. Essentially, it’s instant publishing. Because entrepreneurial blogging is so new, you have a great opportunity to build your business before others copy what you’re doing, so get started now, and start building your own online empire.

Let’s look at five business models for your new Internet blogging business. These five models can be combined if you wish ?there are no rules in blogging. You can change the business model of a blog at any time, to a model which generates more income.

Each of these models has the potential to earn you a six-figure income. They are:

?Affiliate blog(s)

?Web publisher blog(s)

?Sales blog(s)

?Service blog(s)

?Blog network(s)

Let’s look at these models one by one.

Affiliate blog(s)

Many businesses develop affiliate programs, because they can recruit a sales force of thousands of people, with little expense. The appeal of affiliate programs for affiliate marketers is that you don’t need a product or service ?you can start selling others’ products, on commission.

If you intend creating an affiliate blog, select the products that you’ll be selling before you create the blog. This is because you want to be sure that there is a wide range of products that you can promote. There’s nothing worse than developing a blog, and finding out that the well is dry: you’ve picked a niche where products rarely change, and in which the products are so standardized that there’s nothing new to write or podcast about.

Web publisher blog(s)

In this model, your blog is the online equivalent of a magazine. Just as a magazine has features and advertising, so does your blog. In this business model, your content is vital, because you’re counting on your content to attract advertisers.

If you choose to develop a Web publisher blog, you’ve got great models ?the thousands of magazines which are published each year. Check out a couple of your favorite magazines. Usually a monthly magazine will have a theme for each monthly issue, with two or more stories devoted to this theme. The magazine publishes its editorial calendar a year in advance, so that advertisers can line up their advertising for a specific issue.

Sales blog(s)

In the sales model, you devote a blog to a single product, or range of products. When offline companies start blogs, their blogs are sales blogs ?they’re using their blogs to sell their products. If you have products that you want to sell, a sales blog is an excellent business model. You could sell a product that you’ve created ?an ebook, a DVD, or art work ?or products that you buy from others, and resell.

If you’re already running a business, you could start an entrepreneurial blog to act as the marketing arm of the business.

On the other hand, if you don’t have a business, look into having products created for you, or buy products which you can resell on your blog. Look in your local Yellow Pages for manufacturing companies: you may be able to find products that you could resell at a profit. Of course, there are many wholesaling companies online, but the benefit of dealing with a local supplier is that you can inspect the products that you’re selling, to ensure quality. Your shipping costs will also be low, resulting in more profit for you.

Service blog(s)

While the sales blog sells products, the service blog sells services. If you have a service that you sell, then you could create a blog to generate customers for your services. Or, you could sell the services of other people, via a blog.

If you’re selling a service, you know that it’s hard to differentiate yourself from the thousands of others who are selling the same service. A blog is a way to do that. If you’re a dance coach, for example, you’ve got plenty to write about. You’ll attract lots of new business, and you can bring in additional income when you solicit your equipment suppliers to advertise on your blog.

Blog network(s)

Blog networks are groups of Web publisher blogs formed into a network. There can be half a dozen, or hundreds, depending on the ambitions and interests of the owner of the network. Blog networks usually derive their income from advertising.

If you want to develop a blog network, your aims will be to: develop a mission for the network, as well as a clear idea of where and how you’ll add blogs to the network, and where and how the revenue stream will be built.

So, there you have it. Five different business models for your blog-based Internet business. Now all you need to build your new Internet business is enthusiasm, inspiration, and time.

Build Blogs Fast: Blog Creation

By , April 11, 2018 1:25 am

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In blog creation, the goal is to provide another avenue of marketing for your business. However, do you really know what it takes to make the ideal blog? Do you know what ingredients must go into making your blog creation a success? You might not have thought about it, but there are some things that you must consider when creating a blog and in this article, we are going to discuss some things every blog has to have in order to become successful.

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In blog creation, the goal is to provide another avenue of marketing for your business. However, do you really know what it takes to make the ideal blog? Do you know what ingredients must go into making your blog creation a success? You might not have thought about it, but there are some things that you must consider when creating a blog and in this article, we are going to discuss some things every blog has to have in order to become successful.

In blog creation, you want to build credibility with your readers. You have to let your readers know that you have the necessary qualifications to make the judgments and statements you do on the topic. You have to give them a reason to believe in what you are writing. This does not mean you have to go on and on about what gives you the qualifications, you just need to state somewhere why you feel you are the expert in your field.

You then need to invoke authority in the topic as well. Ok so you have established what qualifications you possess to give your opinions on the subject, but you need to invoke authority by writing about them in insightful and knowledgeable ways. Back up your opinions or statements with some references if at all possible.

In blog creation, you also want to make sure you have a high passion for the topic. Any person reading your blog posts will be able to tell if you do or do not carry passion. It is important to love what you have to say and say it with enthusiasm and intense passion. It will definitely shine through in your posts.

You will also want a blog that contains some personality. Reader definitely do not want to read anything that is dull or boring. You need to give them a reason to keep reading if you want your blog creation to become a success. It is important to remember that you are writing for humans and no robots, throw in some humor, we all love a good laugh.

Maintain your blog with regular posts. Visitors and readers look for reliability and consistency. If it might be awhile between posts, make a post saying so and tell them why. People are much more understanding when they know what is going on, then if you simply let the blog go for a month or two.

The last few things you need in order to make your blog creation successful are empathy, reality, and uniqueness. These three things together can literally make or break your blog. Empathy means touching your audience, interacting with them, making them feel like and understand that you have been right where they are in life, no matter what topic you are right about. You need to cater to the needs and interests of your readers in order for them to understand what you are saying.

Keep your blogs real, refrain from writing a fiction novel. People want real and up to date information. Lastly, do not provide your readers with the same information and ideas that they can find on any given website or blog on the internet. Make sure what you have to say is unique and professional.

Are you Blogging Effectively?

By , April 6, 2018 2:36 am

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Widespread blogging is one of the most engaging Internet developments of the past few years. If you like to write and engage others on subjects of which you have some command or experience, then it’s a wonderful application with which you can interact with people who share similar interests as you. The hype is well founded. Anyway, here’s a list of blogging tips?

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Perhaps “blogging?isn’t such a graceful word. For me, personally, it sounds like a worded drudgery the way cereals can be soggy, skies can be foggy, and the way minds can be groggy. But for now, it’s too late to rename this shortened word for web-logging. Widespread blogging is nevertheless one of the most engaging Internet developments of the past few years. As a medium it gives rise to many new and worthy voices and plays a new and vital force in shaping opinions, political realities, trends, and even our language.

I believe that a blog is simply a tool to use for someone who’s got something to say. Let me be clear in saying that a blog is a poor choice for someone who needs a megaphone to scream out to cyberspace in order to elicit a meaningful response from Internet users. If you want attention and want it now and expect blogging to bring it to you, then this will surely be a disappointment. However, if you like to write and engage others on subjects of which you have some command or experience, then it’s a wonderful application with which you can interact with people who share similar interests as you. The hype is well founded.

Anyway, here’s a list of blogging tips?

1.) Be topical.
Cohesiveness in message is not optional. Readers may or may not be interested in your topic, but if your message is haphazard that few will bother remembering to return to your blog because it essentially would offer nothing to remember. This doesn’t mean blogs can’t jump from subject to subject. For instance, a blog with a humorous focus has all the leeway in the world for subject matter, but it would be foolish for such a blog to turn the humor on and off. In such an example, the aspect of humor would be content’s glue, the strength of the blog. The beauty of staying on point and on topic is that eventually, due to the nature of the Internet, you will find those interested solely in your topic. (as opposed to online diaries. There are millions of them on the internet, few have any readers. Email me with examples if I’m wrong and I’ll be able to show you why you’re showing me a blog and not a diary.)

2.) Refresh your content
Create a schedule and stick to it. Realizing that blogging requires time and effort, don’t create unrealistic expectations and be unable to deliver. An occasional lapse or holiday is generally understood but readers returning to find stale, out-dated content are going to find another blog with similar content. New blogs and RSS feeds are popping up on a daily basis. If you have worked hard to develop an audience and a community you don’t want to lose them due to lack of communication.

And remember, what’s old is not new and, for blogs, thusly not interesting. 2006 isn’t the time to rail against Enron or Vanilla Ice. Insight doesn’t matter much to yesterday’s news.

3.) Clear Language Counts.
Blessed is the blog with a clear line of logic. Write without inside jokes, clique-y catchphrases or ambiguous logic. First time readers need to be close to your message. They are more likely to return to blogs that strike them positively. If the first read is confusing there will not be a second read.

4.) Feed the Spiders.
Search engines take notice of active blogs and blog search engines are especially sensitive to activity. If nothing else, search engines are smarter today than they were yesterday and are only getting smarter. In constantly improving they are seeking to aggregate quality; quality blogs are updated several times a week, if not daily, as opposed to once or twice a month. I don’t mean to scare you but a big spider is watching, so dance for them.

5.) RSS.
Think of RSS like a magic to blogging world, because that’s the effect it’s had. RSS feeds are a way to exponentially sound your voice to the interested. These feeds are a great means to increase the distribution and readership of your original content.

6.) Spell check.
Hey man, use the spell-check. I do ?if I didn’t you probably wouldn’t have made it to #6. It only takes a minute and can save you from looking like a hack.

Your weblog audiences will be small at first. And, frankly, that’s the way it should be. Who are you to think that half the internet will flock to you after three or four posts of your blog, anyway?

If you tough it out while maintaining quality, readership will materialize. You will link to good, relevant blogs and, in turn, they will to you. While your voice may be unique, your niche likely isn’t and if your content is emitted smartly to the Internet those relevant readers will respond through readership and interaction. That I guarantee.

Joseph Pratt
Media Analyst
ICMediaDirect.com
http://www.icmediadirect.com
e: joseph@icmediadirect.com

BLOG CRITIC

By , April 1, 2018 3:35 am

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Advertisers are in a continous search for bloggers and reward them to advertise on blogs. Advertising on blog is important for the advertisers to get a better ranking for their site and have more visitors to come to their sites.

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Advertisers are in a continous search for bloggers and reward them to advertise on blogs. Advertising on blog is important for the advertisers to get a better ranking for their site and have more visitors to come to their sites. There are many bloggers who are into blogging just because they like to comment but why not blog for cash? You can earn from $7 up to $110 per blog in www.smorty.com. www.smorty.com connects advertisers with bloggers. Advertisers login here and place orders for blogs that they want to add links for their sites. Advertisers will only pay for blogs that they admire. They are not bound to pay for badly written contents. Bloggers that sign up will have their blog sites screened before they get approved. Once the blog is approved, they can begin to get paid for blogging .This site could prove beneficial both the bloggers as well as the advertisers by being connected through this particular website.

Building link to any website is regarded to be one of the most crucial tools for promoting your website. This will inflate the traffic in the form of more visitors to your site and hence, giving rise to utilize services that your website provides or to sell your product .Building link will improve its PR (page ranking) make your website ‘up?in search engine’s page . CDH Bidding Web directory allows you to build link in fruitful manner. One of its best highlights includes the ranking of the page on the side of the link. This gives a clue of the traffic and popularity of the website without opening the weblink. With the highest bidding, you can link up your webpage on homepage of CDH bidding web directory under the heading of top websites or their front.
Just like its happening name “Templement Template” has a bright futuristic appearance. Genuine Paid Directory is glad to announce this free word press theme which is being sponsored by the famous Musab of Paid Directory This template is also xhtml valid/ css valid . With an complimentary Wp Version of this template this template has its own unique value..
Pay Review: Submitting your website to the specific category within Alive Directory or is defiantly a must. No other web directory can substitutes the quality of hand pick many different topics to choose from, always view and submit your website to category related to your business.
The greatest advantage of the alive directory is the high respected page rank it receives form Google at 7/10. configuration, it had some Adversal code which shouldn’t of been for download via the theme free themes. If you think you may have it, please remove the proxy theme and do a FULL download of the theme proxy you were using. If you notice any of the proxy themes still using mine configuration, kindly report back to me as soon as you can.

7 Reasons You Need To Blog For Your Business

By , March 27, 2018 4:15 am

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If you are not blogging for your business then you should be. While many people simply dismiss blogging because of its description as a web diary they are missing a lot of traffic and revenue generating opportunities every day. Are you one of those missing out?

In truth blogs are much more than a simple web diary. They are actually a content management system and/or an easy web site template. Blogging software allows you to begin posting your content to the Internet in min…

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If you are not blogging for your business then you should be. While many people simply dismiss blogging because of its description as a web diary they are missing a lot of traffic and revenue generating opportunities every day. Are you one of those missing out?

In truth blogs are much more than a simple web diary. They are actually a content management system and/or an easy web site template. Blogging software allows you to begin posting your content to the Internet in minutes and when you harness that ability with an RSS feed you have a powerful traffic magnet.

I have come up with 7 reasons why every business should have a blog and RSS feed.

1. Publishing a regularly updated blog helps you keep in touch with your existing audience and/or customer base. You can publish updates, news, or thoughts in your blog as well as answer questions.

2. A blog can help you attract new customers. Your blog entries (posts or articles) will become fodder for the search engines and will attract new visitors. If your blog answers the visitors question or attracts their interest you have just found another qualified lead.

3. Blogs and RSS feeds often rank higher in search engines than traditional web sites. Search engines love blogs and RSS feeds. If you design your blog properly then every time you update it the search engines are notified. Even if you don’t regularly ping most search engines will revisit blogs more frequently. Plus the very organization of a blog lends itself to spidering and good search engine ranking.

4. Blogs can help you establish or build your reputation in a particular field. As your blog grows you will demonstrate your knowledge in your chosen niche.

5. Blogs and RSS feeds are good revenue streams. You can add pay-per-click ads, affiliate ads, or sell ad space on your blogs. In fact, many PPC companies also provide the ability to add PPC to your RSS feeds.

6. Blogs are great ways to generate leads. Even if you don’t want to put any advertising on your blog you can use it to promote or capture leads for your own programs. These are great leads as the fact that they came from your blog means they are already interested in your topic and predisposed to your individual message.

7. Creating your own blog is the easiest way to establish a presence on the Internet and creating an RSS feed is even easier. In fact, it is also the cheapest way to get started on the Internet as there are a number of free blogging sites out there. I started out with http://blogger.com and usually recommend them but have heard others point to several other top blogging sites as well. The blogging software that I now use is WordPress and also happens to be free. In fact, most web hosts now offer WordPress (or other free blogging software) as a free site add-on through Fantastico. Installing WordPress from scratch is quick and easy but Fantastico makes it even easier. Blogs created at Blogger have an RSS feed created for them and WordPress also creates feeds in several variations automatically.

As you can see there are several benefits to starting your own blog and RSS feed. If you can count that many benefits from an Internet marketing technique that is also free and easy then you are foolish not to begin using it for yourself.

Blogging – Developing A Readership

By , March 22, 2018 5:04 am

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You’ve finally created a blog and you’ve made your first post. Now how do you get people to actually read what you’re blogging about?

Here are some tips on promoting your blog.

1) Quality Content – Interesting content will keep your readership returning. Update your blog regularly.

Googlebot, which is Google’s web-crawling robot loves content. The more you update your blog, the more frequent the search engine spiders will return to it.

2) Take part in forums th…

Blogs, Blogger, Blogging, Online Journal, Word Press, Web Log, MySpace

You’ve finally created a blog and you’ve made your first post. Now how do you get people to actually read what you’re blogging about?

Here are some tips on promoting your blog.

1) Quality Content – Interesting content will keep your readership returning. Update your blog regularly.

Googlebot, which is Google’s web-crawling robot loves content. The more you update your blog, the more frequent the search engine spiders will return to it.

2) Take part in forums that are related to blogging. Ask other bloggers for their opinion on your blog and take their suggestions to heart.

Ask other bloggers for their opinion on your blog and take their suggestions to heart.

3) Publish an RSS/Atom/XML feed. If you’re using Blogger, you can turn on RSS feed by clicking on settings in your dashboard and then clicking on site feed and make sure that your settings are set to yes.

4) Carefully choose your subject titles, taking into consideration what other internet users may be searching for.

Use keywords in your title. I suggest subscribing to Word Tracker. Their report of the most popular searches is published each Tuesday and distributed to over 30,000 subscribers.

Technorati.com , is a blog search engine that also lists the top search words. The more targeted your keywords are, the greater your return in search engines will be.

5) Involve yourself in commenting on other blogs. You can gain a loyal readership just by offering feedback to your fellow bloggers. The comment feature allows you to add a link back to your blog as well.

6) Be sure to include your blog address in forum signatures and in your email signature.

7) Submit your blog to directories.

Submit your blog’s url to Technorati, Daypop, Blogdex and Popdex.

8) Write articles. Include a resource box in your article and submit it to article directories such as http://iSnare.com

9) If you’re using blogging software such as Blogger, there is an option to notify the central blog update services (such as http://weblogs.com) whenever you’ve made a new entry to your blog. Make sure that this option is turned on! In blogger, click on publish in your dashboard and make sure that your settings are set to yes under notify weblogs. Alternatively, you can go to http://ping-o-matic.com and send out a ping each time you update your blog. This lets everyone know that you’ve just updated your blog.

10) Link to other blogs. Use services like blogrolling, which is similar to linking. Blogrolling allows you to maintain an updated list of your favorite blogs. But, don’t build a long blog roll of sites that you have no intention of returning to. There is nothing more annoying then visiting a blog that has a humongous blogroll.

Be patient, traffic doesn’t happen overnight. The best way that I’ve found to increase traffic is by getting to know people. Spend what free time that you have, reading blogs, leaving feedback and building friendships. Try to leave comments on the blogs that you visit as often as you can. While you are waiting for the traffic to come, just enjoy blogging. You’ll be improving your writing in the process.

Eventually you’ll build a network of not just readers, but friends and loyal supporters. Blogging is not just about marketing; it’s about creating lasting relationships.

Blogs Are A Great Tool For Influencing The Search Engines

By , March 17, 2018 6:24 am

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Blogs are becoming a widely used devices for publishing information on the web. They can be used either to communicate general information, or as a marketing tool to promote products and services. Although the blog format has been around for a number of years, the way it is being used is still evolving.

The most distinctive thing about a blog is that it is “content-rich”. Most blogs consist of a number of posts entered on a regular basis. These posts can be short reference…

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Blogs are becoming a widely used devices for publishing information on the web. They can be used either to communicate general information, or as a marketing tool to promote products and services. Although the blog format has been around for a number of years, the way it is being used is still evolving.

The most distinctive thing about a blog is that it is “content-rich”. Most blogs consist of a number of posts entered on a regular basis. These posts can be short references to some other resource on the net (connected by a link), or long posts which are essentially articles or essays on a specific topic with embedded references to other related sources on the web. This makes them ideal for writers, reporters, journalists, as well as marketers wanting to systematically report on current activities, news of the day, or the features of products.

For instance, blogs are used extensively by bloggers in China to comment on the political and economic scene there. They are used by political advocates in most parts of the world who want to push a certain point of view. They are used by journalists as an alternative medium to communicate their experiences and ideas without them being filtered by large publishers. And blogs are used by corporate communication people to keep in touch with employees and customers by carrying corporate news and comments on the developments within a company or industry.

They are also increasingly used by marketers who want to promote certain products and enhance the search engine exposure of specific websites. If you have a website, or are promoting a website on behalf of a client, then planting references to it in blog posts is a very good way of bringing it to the attention of the search engines.

**Blogs and Search Engines**

Blogs are useful marketing tools because the major search engines pay close attention to them. The structure of blogs makes them easily spiderable, so the major search engines — Google, Yahoo, and MSN, etc. — tend to view them as sources of “news.” The more active a blog is, the more frequently it will be spidered. If a blog contains new posts every day, it will get spidered every day — and sometimes more than once a day.

That means that the information in an active blog will show up in search engine indexes much more quickly than changes made to ordinary static websites. Many people think that simply making a change to their website — for instance, posting a news item on their home page — will result in that chance of being picked up by the search engines. But this is not the case. The search engines can only reflect that change after the site is spidered. And unless a site has a history of being constantly updated, the search engines will only spider it occasionally.

Therefore when it comes to influencing the search engines, blogs can serve two useful functions. First, as we have seen, an active blog gets spidered regularly. So as long as it remains active a blogger can expect a regular visit to his blog from the search engines to see what is being reported. New posts will get indexed almost immediately, and will start to show up in search engine results.

**Two Important Conclusions about Blogs**

First, if you want to have something reflected quickly in search engine searches, writing about it in a blog is the best way to accomplish this objective.

Second, since the search engines follow links, placing links in your blog posts to other sites to which you want to draw attention to is a good way to get them spidered as well. For instance, say you introduce a new product on your website. The best way to have the search engines visit your site quickly and reindex the changed pages is to make an announcement in an active blog. The spiders will visit the blog, follow the links pointing to your website, and index the changes to the website.

This is why links placed in blog posts are generally the most effective way of drawing attention to other targeted websites.

**Taking Advantage of Blogs**

There are two fairly straightforward ways to take advantage of these important features of blogs.

The first way is to start your own blog. It is surprisingly easy to become a blogger. Many sites offer free blogs that are part of a larger “community” of blogs. For instance, go to blogger.com (owned by Google), sign up (for free), and you can have you blog up and running in a matter of minutes.

The problem with this approach is that you may not be a writer, you may not be interested in making regular posts, or you may simply not have anything to say on a regular basis. In that case you might try to find someone who will let you make posts every now and then in their blog — or at least create links pointing at your website.

Another interesting alternative is to pay someone to review your site, or feature your products every couple of weeks in their blog. That way you get all the marketing and search engine advantages of blogging without actually having to do any of the work.

Blogging And Adsense – The Perfect Profit Partnership

By , March 12, 2018 7:03 am

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At present we hear more often that adsense is used as an effective tool to display contextually relevant advertisements of a company or product on the website. If a visitor clicks on the advertisement to check it out the advertisement poster earns a percentage of revenue. Many webmasters are increasingly used the Google Adsense model as it is very effective and popular. Blogging is very good for Adsense profits. Let’s see in the next few paragraphs how blogging is used for in…

At present we hear more often that adsense is used as an effective tool to display contextually relevant advertisements of a company or product on the website. If a visitor clicks on the advertisement to check it out the advertisement poster earns a percentage of revenue. Many webmasters are increasingly used the Google Adsense model as it is very effective and popular. Blogging is very good for Adsense profits. Let’s see in the next few paragraphs how blogging is used for increasing adsense profits.

You should use only niche blog sites that tend to generate more revenue through adsense. You may choose a niche site where sufficient number of advertisements is available to post. In case of items that don’t sell for a high price and so it is not viable to advertise on the sites as the advertisement costs are particularly high. You can use keyword tools like overture to find out the most common keywords and also how much is paid per keyword. The key here is to get your site ranked well on the search engines.

It should be very much remembered that if the advertisements are more related to the website’s content then your site has better chances of making it to the top of the search engines. You can also place the Adsense code in your website template to make maintenance of your websites easier. Along with blogging you can also choose use channels which will tell you which sites of yours are making more money in comparison to other sites. You should at least wait for a week after you post your advertisement on the website to see its effectiveness. You can configure web traffic from week to week to see which ad format works the best for you.

Another very effective thing to do is to integrate advertisements into the website. You can include the advertisement without any border so that the advertisement can be found by Google easily. You should post not more than 3 advertisements on each web page. You should be able to serve the most expensive ads at all times. You should also never make your advertisements scrollable. You will never see any scrollable advertisements on any website. The highest paid advertisements are normally posted on hotspots.

Along with blogging you can paste advertisements of the following sizes like 336 x 280 rectangle, the 300 x250 rectangle and the 160 x 600. Depending on the type of web browser and website the advertisements may appear in different sizes. You should experiment and track the results for each website.

Hence we see that blogging along with adsense works best for making your website more searchable by people and increase your revenues in the end. Blogging is used to post one way links to your website. You can use softwares like BlogSolution that can automatically post more than thousands of one way links to websites. You can also save your list of links to be used again in the future.

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