Category: Internet Marketing Tips

Dramatically Increase your sales with these tips

By , August 21, 2017 5:09 pm

315

Everyone can use more sales right? It has been proven that you can develop and run a successful business on the Internet if you apply certain principals.

business, internet marketing

If your are just starting a business venture then the following tips will provide you with a solid foundation for growing your new company and if you have been in business for a while you can use these tips as a supplement to your existing marketing strategies.

The results of the following tips may vary based upon your dedication to applying these tips on a daily basis.

1. Sign-up to win web site awards. When you win, some award sites publish your web site link, name and description on their site.

2. Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.

3. Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away.

4. Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad.

5. Design your packaging so it sells your products. Utilize colors and lettering that make your product more attractive to your prospects.

6. Compare your product’s guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful.

7. Try not to assume your audience understands everything in your ad copy. If you have words they may not know the meaning to, define them.

8. Build alliances with other online businesses. You could trade links or ads, create joint venture deals; cross promote your products, etc.

9. Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc.

10. Compete with the highly branded businesses by practicing good
customers service, strong product quality and speedy service.

Make a commitment to apply at lease one of these tips each day and you will be amazed by the results.

Blogs vs. Websites: What’s The Big Difference?

By , August 20, 2017 11:49 pm

701

Online journals, better known as blogs, are becoming more and more popular. When the Internet was first getting started, users rushed to build personal web sites. Web sites are still very popular among web users, but many are now turning to blogs. What’s the difference? This article will examine the main similarities and differences between a Weblog and a website.

While blogs and website are intended to be different, there are a couple of similarities in blogs and sites. M…

Online journals, better known as blogs, are becoming more and more popular. When the Internet was first getting started, users rushed to build personal web sites. Web sites are still very popular among web users, but many are now turning to blogs. What’s the difference? This article will examine the main similarities and differences between a Weblog and a website.

While blogs and website are intended to be different, there are a couple of similarities in blogs and sites. Mainly, they are both found on the Internet using a URL or a web address. Both also must have some sort of host to keep the information online. Another similarity of the two is that they both can be maintained by virtually anyone from individuals to companies. Both Weblog and websites can also contain information, pictures, link and keywords, as well. These two types of sites will target readers.

With a blog, information that is entered on the site is generally updated very frequently depending on the writer. Sometimes blog writers even update several times a day. Usually with a website, information is not updated regularly. Websites generally contain information about something that does not change often. When a website is updated, usually the entire page is altered. With a blog, just one entry at a time is updated. After a website has been changed, that information is gone and cannot be seen again by the reader. On a blog, new entries are added, but the old ones are not deleted from the site. Instead, they are stamped with the date and time that they were created, given a title and indexed on that blog page. It makes it easy for a blog reader to go to a certain blog page and read past entries without having to search.

Another main difference between and blog and a website is that a website is generally a little harder to maintain and oftentimes requires a solid understanding of the way the Internet works. With a blog, almost anyone can easily and quickly update a blog. It does not require any special working knowledge of the Internet. In addition, there are many sites that offer blog features and most of the time these can be used for free.

Blogs also encourage people to communicate with each other much more so than with a website. A websites primary function is to provide some sort of information to a reader. While there may be a place to leave a comment or an email address for writing that is not why that site was created. Blogs are used for communication. Writers may choose to make their site private, but most choose to publish their blogs making them public to any one who wishes to read. Most blog hosting sites offer options to add to the site so readers and the writer can leave comments to each other on the site. In addition, there are entire web communities built just for blogs. Blogs encourage those who have similar thoughts, interests or even businesses to share their blog site so readers can find them easily. Blogs offer guest tracking, keyword tracking, hit counters, comment areas, and even tag boards for both the reader and the writer to use.

Blogging is extremely popular right now. As more people begin sharing their thoughts with others, there are more blogs created each day. Blogging gives writers, journalists, professionals, moms, dads and even teenagers an instant way to publish their thoughts on a regular basis. For those who enjoy writing, blogs give a unique opportunity to practice writing skills and experiment with what others want to read. Businesses use blogs to show off their expertise and knowledge in their fields, whereas websites do not always get this type of message out to the readers.

Blogging and websites do have some similarities. They are both found on the Internet and contain information. However, blogs give a writer the unique opportunity to communicate with their reader and update their entries on a frequent basis. Anyone who tries blogging will love the instant gratification of getting their opinions and thoughts out on the Internet right away and getting instant feedback from readers that visit their site.

First Impressions Count ?Even To A Search Engine

By , August 18, 2017 5:55 am

357

Before you think about submitting your site to a search engine, you need to be prepared.

search, engine, opimization, seo, google, indexed

Before you think about submitting your site to a search engine, you need to be prepared. Don’t think that because you have your domain name registered and a ‘under construction?page up that you are ready.

Don’t even think about submitting your site to a single search engine until you are ready to receive guests or visitors. The worst thing in the world (I think so anyway) ?is to follow a link to a website and only find a ‘under construction?message or a front page with lots of links with ‘coming soon?as a reward for my click.

Why did I come to your site? I want to either find out something interesting, look at something, download something or buy something ?not to be told to come back later when you are ready ?to tell the truth, I don’t think I would bother coming back. Even when you tell me to come back because I’ll remember and think “been there before, it was a waste of time, full of coming soon stuff?

If you have a blog ?don’t leave the messages saying ‘Just testing?or ‘congratulations and welcome to your new blog? Don’t even think about writing ‘Welcome to my blog, over the next coming few days I will be? Just remember, the internet has no concept of time, but humans do. If I come to your site and find a ‘Welcome to my blog? post with lots of promises, but you don’t deliver, why should I trust you with my time? My money? My business? The truth of the matter is, I won’t.

I’m not going to go through a whole list of things that tend to put visitors off staying on a site ?but here are a few of them:

Broken links (always check your links before you upload to a site)
Awful color schemes (Yellow and Red? ?Try pastel colors)
Tiny fonts ?I like to be able to read without pushing my nose to the monitor.
Difficult navigation ?I want consistency and clearly labelled links

That should give you a bit to think about…

5 Tips On Finding The Best Topics For Your Blog…

By , August 16, 2017 12:58 am

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Blog topics are an important part of a successful blog. Some bloggers simply write about whatever is on their mind, creating an online journal of sorts. Successful bloggers know however that to have a great blog, you cannot always write about what you want to write about. You must also keep the interests of your readers in mind when writing. After all, if you want a successful blog, you have to depend on the readers to show up often. To keep your blog as fresh as possible, co…

Blog topics are an important part of a successful blog. Some bloggers simply write about whatever is on their mind, creating an online journal of sorts. Successful bloggers know however that to have a great blog, you cannot always write about what you want to write about. You must also keep the interests of your readers in mind when writing. After all, if you want a successful blog, you have to depend on the readers to show up often. To keep your blog as fresh as possible, consider using these five ways to find winning ideas for your blog topics.

Do Your Research

Smart bloggers know that each day there are popular search terms listed on large search sites. Bloggers can use these search terms to help them get more traffic to their blogs. Each day a blogger can look at these popular search terms and creating posts using them. If the blogger is lucky, they will increase their traffic due to more people looking for that term. By researching the topics that are hot with readers each day, bloggers can create things specifically for the readers. Doing research may take a little time and you might never be writing about what you want to write about, but you will likely have more traffic than ever.

Ask Around

If you have been blogging a while you might have began to hit low points where you really have no more topic ideas left. Some writers call this “writer’s block?while others just see it as a small hurdle to be surpassed. When you have come to this difficult point, the best thing to do is ask around. Talk to interesting people you know. You can ask them what topics they find most interesting at the time. If you would rather be a little more subtle, simply bounce a few topics off of them to see which ones they respond strongly to. Use the topics that they respond strongly to in order to gather ideas for posts.

Use the News

The news is a great place to gather topic information for your blog. News teams research and investigate for hours to gather their topics. By using similar topics, you can skip all of the hard research work and still be a success. Never use their ideas exactly, just take them and use them to develop your own. For instance, if there is a major political issue going on in the news, consider creating a post about what you think about it. You don’t have to use the news story, just the topic idea along with your own words.

Follow the Lead of Others

When you are looking for great blog topics, consider visiting popular blogs to see what they are talking about. Don’t steal their ideas, but use the visit to stir up great ideas of your own. Sometimes when you see others working at their highest potential it can spark new potential in yourself. You can see which topics get the best response for their blog and decide if you could get the same response with a similar topic.

Sleep On It

If all else fails and you are still trying to come up with a list of interesting blog topics, consider this interesting strategy. Go to sleep each night with a clear head. In the morning, before you even open your eyes, target the first thing on your mind. Write it down immediately so you don’t quickly forget. Then use these things to develop interesting blog topics. You would be shocked at how inspiring our first thoughts can be. They are so interesting because they are not clouded with any outside stressors from reality. They are simple thoughts typically that can be used successfully on a blog.

These five ways to find winning blog topics are proven to be among the best. A blog topic is one of the basic important aspects of your blog. Be sure that you pay attention to which topics get the best response on your blog so you will know which ones are most effective. Use all or some of these tips to help you get on your way to better blog topics right away!

IT Marketing: Your Elevator Pitch

By , August 14, 2017 7:40 pm

306

IT marketing requires you to develop an elevator speech. Develop an elevator speech that is effective and you feel comfortable saying it repeatedly so you can use it for IT marketing.

IT-marketing, IT marketing

An elevator pitch is basically a quick introduction that doesn’t sound too canned. You want to work on fine-tuning something that is anywhere from ten to twenty seconds. You use this speech whenever you meet a prospect that you meet at any kind of event. Your pitch should talk about what your company does, what makes you unique, and why they want to consider you. In this article, you’ll learn why elevator speeches are so important for your IT marketing.

The Elevator Speech Defined

In theory, the term “elevator speech?originated based on this scenario: you’re getting into an elevator with someone on the 20th floor of a building and by the time you get to the ground floor, your pitch should be fast enough that you could both exchange them. You should have something that you are very comfortable saying, almost like a reflex, that you don’t hesitate with.

Practice It

Write it out on an index card and keep it in your pocket. Look at it while you’re sitting at a traffic light or before you go into sales calls. The more you work on it and the more you can rehearse that with your spouse or the people in your store, the more it will become reflexive to you. The key is developing an IT marketing elevator speech that is something you feel comfortable delivering.

As you get out and do expos and seminars and go to the chamber events, you’re going to be very tired of saying the same thing. But you have to be able to continue having the same enthusiasm and the same energy level with every person you meet in order to help your IT marketing efforts.

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Create Fireworks with Your Call-to-Action

By , August 11, 2017 8:42 am

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Every great performance goes out with a bang, right? My favorite finale has always been fireworks. Whether it’s the end of the day at Disney World or a Fourth of July Celebration, I enjoy the bright colors and loud sounds of the explosions.

call-to-action, copywriting, direct mail marketing

Every great performance goes out with a bang, right? My favorite finale has always been fireworks. Whether it’s the end of the day at Disney World or a Fourth of July Celebration, I enjoy the bright colors and loud sounds of the explosions. They bring to mind a sense of power and impact that finishes off a great day.

Why not take that concept and include it into copywriting for your next direct mail campaign? The three most import aspects of any sales letter/flyer/postcard are:

1. Openings that get your mail read
2. Copy that sells
3. And yes?a call-to-action that makes a big bang!

The call-to-action must be direct and to the point. A simply click here, buy today, or save money isn’t enough. It’s kind of like hanging up a “Wanted Dead or Alive?sign around town without supplying a name. It doesn’t lead to the capture of many “wanted.?
The three basic aspects of a strong call to action are?
1. Communicate your expectations.
If you want your reader to pick up the phone, visit your Web site, or bring a coupon to your store, say it. Be direct! Let them know exactly what you want them to do.

2. Make it easy.
We live in a busy world. Don’t make it hard for the reader to figure out how to contact you. After you communicate the action you’re looking for, put the information right there. Include Web addresses, phone numbers, or even a map to your store. Your busy readers will appreciate it.

3. Make it emotional.
Love, fear, guilt, and pride are emotional factors that directly affect response and buying decisions.

Once your copy is written, make a checklist of these three vital aspects of your call-to-action, and guarantee explosive results!

4 Key Ways To Keep Visitors Coming To Your Blog Site!

By , August 11, 2017 1:57 am

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Blogging is a perfect way for people to share their thoughts with others. When people blog, it means they keep an updated online journal or diary. Weblog and blog are the same things. Companies might also blog to help increase the amount of business on their web sites. For many bloggers, increasing traffic to their blogs is not the only goal. Most people that blog want to keep their visitors coming back for more. The following are four ways to keep visitors coming to your blo…

Blogging is a perfect way for people to share their thoughts with others. When people blog, it means they keep an updated online journal or diary. Weblog and blog are the same things. Companies might also blog to help increase the amount of business on their web sites. For many bloggers, increasing traffic to their blogs is not the only goal. Most people that blog want to keep their visitors coming back for more. The following are four ways to keep visitors coming to your blog site.

Blogging is a relatively new phenomenon. Some blog writes choose to keep their blogs personal and do not share their thoughts with others. These are more like online diaries. Other wants to share with everyone what he or she has to say. Blogging is a big business and many websites offer free blog hosting. In addition, many companies choose blogging as an inexpensive way to advertise their products or services. Blogging on the Internet is often much cheaper than maintaining a web site and is usually more interesting for readers and clients.

Update your blog: The easiest way to keep visitors coming back to your blog site is to update your blog on a regular basis. Readers will stay loyal to blogs that are updated daily. Some blog writers even updated several times a day. Readers will tend to loose interest in your writing if they have to wait several days for new material. Be loyal to your readers and your readers will be loyal to your blog. Also, there are literally thousands of blogs available on the Internet. If your blog is not updated on a regular basis, you will loose your readers to another blog site. Another fun way to update your blog and keep your readers interested in your site is to include something fun for your readers to enjoy. That could be as simple as a joke or maybe a link to a humorous story you have found on the Internet. You might also try including a trivia game or polls for your readers to enjoy on a regular basis.

Participate in web communities: Participating in web communities or discussion forums and mentioning your blog whenever possible will help keep readers coming back to your site. In addition, you can gain new readers when doing this. You can also be loyal to the blogs of other writers and ask them to visit your site. Leave nice comments about their site and invite them to your site. If you have mutual interests and the same type of readers, you can even share your blog links on your site. This helps everyone. Your reader will appreciate interesting reading while you benefit from readers from the other site.

Understand who reads your blogs: Another great way to keep blog readers coming back for more is to understand who reads your blog and write content that is directed towards them. This does not mean that you have to write on only one particular subject, though. If you are a stay at home mom and write about your life at home with the kids, your loyal readers may not appreciate it if you write about cutting edge topics or use a lot of foul language in your writing. If you generally write humor, do not bog your readers down with sorrowful woes and tales. Your readers will be interested in the things that attracted them to your site in the first place. That is usually what you are more interested in writing about. You can gain a better understanding of your readers interested by including places for comments and encouraging your readers to contact you by email.

Include You can gain readership and help keep your current readers by including certain keywords in your blog. If you have entered your blog on a search engine, these keywords that point to your blog will come up after a search. This is a great way to get readers interested in your blog. This is also a good way for companies to increase the traffic to their blog.

Blogging is the new way to keep a diary or journal online. Blogging is increasingly popular for companies as well. If you want to make your blog stand out against the thousands of other blogs, keep your readers interested and coming back for more everyday by updating your writing, participate in online communities, understand your readers and include keywords.

To Buy A Fat Pig

By , August 7, 2017 9:16 pm

295

What does buying a fat pig have to do with your business? Stick with me and all will be revealed. Does your business have a tactical and a strategic way to go to market? Let’s go down to Mr. Hoover’s butcher shop to see how it’s done.

public relations, PR, marketing, communications, advertising, email, newsletters, positioning

What does buying a fat pig have to do with your business? Stick with me and all will be revealed.

Does your business have a tactical and a strategic way to go to market? Let’s go down to Mr. Hoover’s butcher shop to see how it’s done.

Mr. Hoover has been selling bacon and other pig products for years. That’s pretty tactical, but can result in a good continuing income stream. A lot of customers come in week after week to buy their bacon and ham and pork loin, after all.

But Mr. Hoover wants to develop another income stream. What, he wonders, if he could get people to buy the whole pig ahead of time.

And, maybe, he also could get customers to pay for a pig on the installment plan.

Then, Mr. Hoover could afford to buy more pigs basically for nothing. Customers would be paying for the upkeep. And, Mr. Hoover could even own a stud pig that he “rents” to other pig farmers. Yet another income stream. Sweet!

My tactical tool – or bacon – is email newsletters and marketing programs aimed at customer retention and loyalty. Once I’m in the door with email, I can develop a client relationship that later allows me to sell the whole pig.

I designed my business this way from the start so I’d have a continuing income stream. Then, I could concentrate on what I really like to do: selling myself as a strategic partner who can help a business develop its positioning statement, fully define its audiences and develop and implement a more comprehensive communications program that has bottom line impact. That’s my fat pig.

Have you thought about your business that way? What’s your fat pig?

Blogs: Free Promotion For Your Online Business.

By , August 6, 2017 2:57 am

557

It’s been a few years since blogging first emerged. But it’s only recently that it’s been considered as more than just a fad.

Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can sound off about whatever bugs them or makes them happy.

Now savvy marketers have discovered that blogging is one of the best Internet marketing methods that doesn’t cost a cent.

So, what exactly is a blog? Blog is the shortened form of…

blog,blogging,advertising,free advertising,website promotion

It’s been a few years since blogging first emerged. But it’s only recently that it’s been considered as more than just a fad.

Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can sound off about whatever bugs them or makes them happy.

Now savvy marketers have discovered that blogging is one of the best Internet marketing methods that doesn’t cost a cent.

So, what exactly is a blog? Blog is the shortened form of “web log”. Basically, a blog is an online journal. A blog can be set up for no cost at all, and can be used just for the fun of it or for business purposes.

Blogging for your Internet business is a great way to boost the visibility of your products and services. Here are a few ways that your internet advertising will benefit from using a blog:

1. Keep your clients or customers abreast of changes to your website. You can announce new products and affiliate websites through your blog.

2. Publish your opinions, advice or reviews on specific products or services that are related to your business. Publishing is an easy process with blogging.

3. Include articles that will fetch back-links, and links to your website that will subsequently improve your ranking on search engines. This can be helped by putting well written articles in both your blog and your website.

4. You should also include affiliate links in your blog to earn extra income. In fact some people earn good incomes just from niche blogs with relevant affiliate links.

5. Collect responses through the ability of blogs to accept comments from your blog readers. Not only does this build your content without any effort on your part, but you can learn and improve your products and services through the feedback from your readers.

6. Connect with other bloggers. When other bloggers notice that you have something good to say in your blog, they might put you in their favorites lists – that will automatically link you to their blogs and further help your rankings and traffic.

So, how do you set up a blog? There are a few options you can use to take advantage of this fun and fairly easy way to advertise your Internet business.

You can either load blogging software, such as “wordPress”, on your own domain or use a blog hosting service. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts provide you with easy instructions on how to put up your blog.

Once you’ve got your blog up and running, you can promote it through the usual methods. Some examples are blog directories, participating in relevant forums or writing and submitting articles.

Remember also that most blog software or providers have an inbuilt function to provide an RSS feed of your blog contents. So you can also submit that feed to RSS directories, and to feed servers such as FeedBurner.com

But whatever else you do, remember to add the RSS feed as content to your personalized home pages at Google, my.yahoo.com and my.msn.com It’ll help get your blog spidered and listed faster by those search engines.

So now you know a bit more about the free advertising benefits of blogging, the next step is to take action – now. Happy blogging.

Air Conditioners Types and their Advantages

By , August 4, 2017 10:19 am

310

Air conditioning is a convenience that most people cannot live without these days. So, when you build your house, and you are considering the HVAC, an AC is essential. However, like all other parts of the home, there are options when it comes to air conditioners, so how do you know which AC to get?

Air conditioner, energy saving, conditioners

Nothing comforts than the chilly breeze from the vent of an air conditioner on a hot summer afternoon. With an air conditioner you can beat the heat and there is absolutely no need to worry about the warm weather outside. More efficient models of air conditioners are coming into the market everyday that is energy saving and user friendly.

If we look at the working of an air conditioner, it is very simple. When warm air passes through the coils of an air conditioner, the moisture from the warm air will be removed and this in turn reduces the humidity of the place and makes it cool. The moisture that is separated condenses on the cold coils and is drained out of the air conditioner.

There are various types of air conditioners such as portable, through the wall, window, packaged terminal, ductless or mini-split and central air-conditioning. The through- the-wall and window types work in an analogous manner, but the position of the air conditioner in the room differs. The window type is installed in the room window whereas the through the wall type is fitted by making a gap in the wall. The portable type provides more flexibility as it can be moved from place to place. In the Ductless type, the air handler is kept inside the room and the compressor is kept outside. Packaged terminal air conditioners enclose cooling and heating units and are set up through the wall. Central air conditioning units are the best bet as it not only cools the air, it also dehumidify and filters the air.

There is a company in Canada and the USA called Airlux that offer several types of popular residential air conditioners, including portable, ductless wall mounted split type, and packaged terminal air conditioners. They sell their products at low wholesale prices to distributors across USA and Canada.

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